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Who’s policing the Internet?
At least against indiscriminate acts such as aggregating content sans proper attribution. To clarify, no such thing as an anti-aggregation campaign exists, but a curator’s code must. Aggregation and curation are now the buzzwords of a booming enterprise: crafting stories, ideas, or subjects on Web 2.0. Both almost synonymous, either is the version of syndication for mostly blogging, including micro, and article manufacture. The Huffington Post (HuffPost), AllTops, and Esquire are all aggregators in a sense.
And then there are those who have risen to the call.
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Last year, Mr. Simon Dumenco’s double-hit, Advertising Age article on two Twitter trending topics was hunted down by a couple of traffic-seekers. The writer, however, observed that as the bigger game player, HuffPost was pinging back less traffic than its smaller counterpart, Techmeme. This incited Dumenco to espouse the Council on Ethical Blogging and Aggregation.
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Soon, the effort caught on with the big guns: the editors-in-chief of Esquire, The Atlantic, and New York magazine were linking arms with the editors-in-chief of Slate, The New York Observer, and Longreads.com, the committee members. A panel meeting occurred in Austin, Texas. Aggregation, linking, and summarizing must be congruent with best practices put in black-and-white, they said. With this set in motion, similar efforts are expected to arise. This is not tantamount to seeking justice, but only to ending the disparities between misappropriated behaviors and the essence of consumer Internet. If it’s the parties involved policing their way to untangling the Web, so be it.
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